![]() Shigeru Miyamoto, famed video game designer and producer, said in Nintendo’s press conference that making deeper games is important “in this era when consumers are said to be moving to lighter games.” Nintendo’s currently fending off upstart challengers like casual game makers and apps for mobile devices like Apple Inc’s iPad, which are making inroads into the $78 billion (50.72 billion pounds) videogame market. But it will need a vast library of software - including the star of its stable, Super Mario - to have any hope of matching the Wii’s success. The first console from Nintendo in six years will come with a social gaming network dubbed “Miiverse”. editor for trade publication Games Industry International. “I am still not convinced about whether they can retain the audience who bought the Wii, as well as hardcore gamers,” said James Brightman, U.S. ![]() So we have to show the benefits of the Wii device from different angles in order to reach the mother, the father and the children,” Iwata said.īut appealing to both core gamers who like to play shooter games as well as the audience that bowled in their living rooms and swung virtual golf clubs when the Wii was introduced in 2006, may be a challenge. “The device has to win support from within the family. ![]() Nintendo hopes the Wii will appeal to families as well as traditional gamers, global president Satoru Iwata said in an interview in Japanese on the sidelines of E3. The Japanese gaming company, however, left many in the audience for its presentation on Tuesday wanting more information on- especially on the cost, given that Nintendo is playing catch-up with Microsoft and Sony Corp’s heavily discounted hardware. The Wii U - which will carry video content from Netflix Inc, Inc, Google Inc’s YouTube and Hulu - will hit store shelves in time for the holidays. Nintendo, which was knocked off its perch at the pinnacle of gaming industry hardware by Microsoft Corp’s Xbox in recent years, formally unveiled a white console on Tuesday, saying it will support two “GamePad” controllers designed to look and function like tablets. "Unless we create a flow from beginner to expert by offering an entrance for beginners and the processes for a beginner to become an intermediate user and from an intermediate to an advanced player, the video game industry will gradually shrink.Ubisoft video game titles are pictured on the screen of a Nintendo Wii U tablet, on a large video screen at the Ubisoft press briefing during the E3 game expo in Los Angeles, California June 4, 2012. ![]() Instead, Nintendo had planned to build a bridge across the gamer-span in a process designed to slowly introduce the casual gamer to the core-game community. However, we have not been able to gain adequate consumer understanding regarding our intentions, while in the common perception there are no or few core users playing Nintendo platforms, which is not the case." We have made efforts to develop video games that are in tune with various consumer tastes. "There was a misunderstanding that Nintendo was dedicated to such games at some stage of the lifespans of the Wii and the Nintendo DS. Apparently, casual gamers were never the company's focus when it launched the Wii console. ![]()
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